Work done at Martin Communications ⎘
Hutch Homes builds bespoke, one-of-a-kind homes built around the unique needs of each homeowner they serve. Having been in business since 1983, the brand’s positioning no longer aligned with what truly makes Hutch Homes valuable in today’s marketplace.
We helped the owners, Jim and Cort, identify business challenges and envision the future of Hutch Homes, giving us insight into the core character of the brand as we developed strategic positioning, messaging, and content. What emerged was an authentic understanding of who Hutch Homes is. From there, we were able to develop a messaging framework that speaks to Hutch Homes’ heritage and tradition of craftsmanship. We also built upon the brand’s visual identity through premium sales collateral, custom photography, and branded social media content.
My Role
Brand Strategy
Art Direction
Credits
Design: Lindsay Aucker and Gwen Almeida
Account Management: Noah Templin
Portrait Photography: Steve Moyer
Real Estate Photography: Nieri Creative
Next, we sought testimonials from Hutch Homes’ clients and created a series of social media graphics to supplement the brand’s organic content. We also worked with Cort to develop materials for their featured open house for Parade of Homes, highlighting key aspects of the home and welcoming visitors.
Hutch Homes has already gained significant awareness within the local market through the strategic refinement of their branded materials and social media presence. As we continue to partner with Jim and Cort, we envision further growth and success for this one-of-a-kind heritage homebuilding brand.