I have had the pleasure of producing various work for Torchbearer Sauces over the last few years, including a 36-page product catalog, trade show materials, promotional posters, and test batch labels
The hot sauce brand’s identity is centered around their iconic labels, illustrated by Richard Hauck, which feature custom illustrations for each sauce.
My goal with the product catalog, and eventually the other materials I designed, was to build upon this handcrafted style for which the brand is known by incorporating as much hand lettering and illustration as possible. I created entirely custom lettering for the cover as well as several modular mini-illustrations to give the cover a lively, organic character. The inside pages followed suit, and although some fonts had to be used for proper insertion of the product info, many hand-drawn elements persist in the interior layouts.
Other materials feature much of the artwork from the catalog, and I’ve been able to help Torchbearer focus their typography, color palette, and overall visual identity through this work.
Deliverables
Product Catalog
Trade Show Booth Materials
Promo Collateral
Test Batch Labels
